This is a great product for those who are looking to keep their wheels well maintained with ease, if you clean your car regularly, wheel shampoo will be a good fit for your process. Being highly concentrated it is great value and can be used in a bucket or in a pump foamer, plus it's great for cleaning wheel arch liners and brake calipers. For the detailer, this is a superb product to keep on hand for those delicate finishes where aggressive wheel cleaners may not be appropriate.